According to the release, Under Armour became aware of a "data security issue" on March 25 dealing with the unauthorized acquisition of user data from a third party in late February 2018. Baltimore, MD (February 4, 2015) – Today, Under Armour (NYSE:UA), a global leader in sports performance and innovation, announced the acquisition of Endomondo and … Under Armour announced late last week that it is selling off MyFitnessPal to investment firm Francisco Partners for $345 million – a fair bit lower than the $475 million it paid for the connected fitness app and platform back in 2015. The company announced on Wednesday that it had agreed to buy two makers of fitness-tracking apps, MyFitnessPal and Endomondo, for a combined total of $560 million. You might remember that was during the timeframe that Under Armour was basically buying every digital sports platform it could. Posted October 30th, 2020 for Francisco Partners. Endomondo is an open fitness tracking platform and … These acquisitions, which supplement UA's existing MapMyFitness and UA RECORD suite of applications, will further enable the brand to provide unparalleled health and fitness data and insight, in support of its universal mission to make all athletes better. Under Armour’s largest acquisition to date was in 2015, when it acquired MyFitnessPal for $475M. Endomondo, a social fitness network and publisher of mobile apps that allow users to track their workouts and challenge friends, and health tracker MyFitnessPal have been acquired by … Terms of the deals were not … Under Armour, the sports and fitness brand, has purchased MyFitnessPal and Endomondo, which come with a combined database of more than 100 million health fanatics. What the acquisition of MapMyFitness by Under Armour really means for the industry. Under Armour Inc. said it acquired the nutrition-tracking platform MyFitnessPal for $475 million, expanding the athletic-gear maker’s digital platform as it … Under Armour’s $475 million acquisition of weight management app My Fitness Pal and an $85 million deal for Endomondo, a similar app that dominates the … Under Armour bought MyFitnessPal in 2015 for $475 million. Under Armour originally acquired MyFitnessPal in February 2015 for $475 million as part of a push to expand beyond apparel and merchandise, … Under Armour’s MyFitnessPal app is a tool designed to help users manage food consumption and exercise routines, based on the goals they’ve identified. BALTIMORE -- Under Armour, Inc. (NYSE: UA, UAA), a global leader in branded athletic performance apparel, footwear and accessories, today announced that it has entered into a definitive agreement to sell the MyFitnessPal … Your thoughts, behaviors, and actions can also be used to improve other products, sometimes in entirely different industries. Under Armour just announced it has acquired both Endomondo and MyFitnessPal today.. These acquisitions, which supplement UA's existing MapMyFitness and UA RECORD™ suite of applications, will further … That remains true – but now with apparel company Under Armour’s acquisition of health tracking app MyFitnessPal, there is an additional dimension. Under Armour acquired MyFitnessPal in February 2015 for $475 million, an integral move in its push to become a digitally-focused company.However, the … The problem highlighted that four companies—Under Armour, MyFitnessPal, MapMyFitness, and Endomondo—had very recently come together via Under Armour’s acquisition strategy to build the world’s largest connected fitness community. Under Armour, Inc. (NYSE: UA, UAA), a global leader in branded athletic performance apparel, footwear and accessories, is to sell the MyFitnessPal platform to Francisco Partners. Under Armour is expanding its digital health and fitness community with the purchase of MyFitnessPal and Endomondo. 11:44 am When Under Armour bought MapMyFitness for $150 million in November 2013, Under Armour CEO Kevin Plank specifically told the Wall Street Journal it was not the start of an acquisition spree. Under Armour acquired MyFitnessPal in February 2015 for $475 million, an integral move in its push to become a digitally-focused company.However, the … Under Armour said Friday it will sell its fitness app MyFitnessPal to Francisco Partners for $345 million. Under Armour, the sportswear company, will be selling its MyFitnessPal app to Francisco Partners, a venture capital firm, for a total $345 million. Baltimore, MD (February 4, 2015) – Today, Under Armour (NYSE:UA), a global leader in sports performance and innovation, announced the acquisition of Endomondo and MyFitnessPal… It has raised $24 billion to date. MyFitnessPal was the priciest buy of the $710 million spend, with a $475 million deal announced in February 2015. That remains true - but now with apparel company Under Armour’s acquisition of health tracking app MyFitnessPal, there is an additional dimension. MyFitnessPal had … Combined, the three sites grew 46% in 2014. With the acquisition of MyFitnessPal and Endomondo this February, Under Armour says it has 120 million active users sharing data about their diet and exercise. Under Armour acquired MyFitnessPal for $475 million in February 2015. The deal should close in Q4 2020. BALTIMORE, Oct. 30, 2020 /PRNewswire/ -- Under Armour, Inc. (NYSE: UA, UAA), a global leader in branded athletic performance apparel, footwear and accessories, today announced that it … Today Under Armour announced the sell-off of MyFitnessPal, which it acquired 5 years ago in 2015 for $475 million USD; at the time they had 80 million users. BALTIMORE, Md., Feb. 4, 2015 /PRNewswire/ -- Today, Under Armour (NYSE:UA), a global leader in sports performance and innovation, announced the acquisition of … Health and nutrition tracking app MyFitnessPal has sold to the sports apparel maker Under Armour for $475 million, the company announced … Regarding its acquisitions, we did not identify any issued US patents or published US patent applications assigned to Myfitnesspal or … — Under Armour President and CEO Patrik Frisk “MyFitnessPal supports over 200 million users in their ongoing health and fitness journeys and we are excited to partner with the business for its next stage as a standalone company to continue a strong history of recurring revenue growth, organic user acquisition and a unique consumer proposition.” Free online calorie counter and diet plan. Under Armour announced the MyFitnessPal acquisition, as well as the comparatively smaller $85 million purchase of running app Endomondo, alongside its … ... Zippers aside, Under Armour … Press Release - October 30 2020. Such a deal would be a striking turnabout for Under Armor’s much-hyped expansion into the digital arena. The deal is set to officially close in the fourth quarter, and its value is inclusive of potential earn-out payments. The selloff comes roughly three years after MyFitnessPal's founders, Mike and Albert Lee, departed from their positions at Under Armour as chief digital officer and SVP of digital product, respectively. Originally acquired in 2015 , MyFitnessPal is currently reported within Under Armour’s Connected Fitness segment, which also contains the MapMyFitness and Endomondo platforms. Under Armour acquired Endomondo and MyFitnessPal. BALTIMORE, Md., Feb. 4, 2015 /PRNewswire/ -- Today, Under Armour (NYSE: UA ), a global leader in sports performance and innovation, announced the acquisition of Endomondo and MyFitnessPal, establishing ownership of the world's largest digital health and fitness community. The company said the acquisition establishes ownership of … Global fitness giant Under Armour announced this morning that it will be selling MyFitnessPal to investment firm Francisco Partners for $345 million, five and a … Under Armour Inc, which provides sports clothing and accessories, has acquired two mobile apps for about $560 million, moving deeper into the …
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